The former boasts 810 percent of the daily recommended amount of vitamin C, thanks to the inclusion of acerola, a Brazilian superfood.
“We also brought back two powerhouses of nutrition-the Superfruit Smoothie and the Mighty-C Immunity Shot.” “Our goal was to take the products that have been on our menu and educate the customer on how good they are for them,” says Burgess. Juice It Up! focused its messaging on helping consumers identify the most nutrient-packed products that could give them a natural immunity boost. “I also decided to go back through our rich archives and look to the past to make something new.” That review of winning flavor combinations in previously run limited-time offerings (LTOs), coupled with a reflection on brand learnings throughout the years, helped guide him toward a sound strategy designed for today’s market. “I created a mini R&D station in my house,” he says. That led him back to the challenges of innovating during isolation. He also knew that Juice It Up! was ideally suited to offer those benefits-packaged in flavorful smoothies, juices and bowls. Without being able to source new ingredients, conduct sensory panels or travel to trend-focused industry conferences, he looked to other sources for inspiration.īurgess knew that customers facing these challenging times would be seeking out products with immunity-boosting benefits. Noah Burgess is the director of R&D with Juice It Up!, a chain based in Irvine, Calif., that specializes in handcrafted smoothies, raw juices and superfruit bowls. Innovating can be tricky in a vacuum, but as we’ve seen time and again over the last few months, menu developers are both resourceful and tenacious.
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